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Choice of editorial strategy and format: interview, testimony, chronicle...?
How many episodes, how long and how often?
Choice of speakers, sound design, recording, editing, mixing: all stages of production and post-production.
In order to be listened to, a podcast
must be seen.
Distributing a podcast does not stop at the podcast apps, it goes as far as defining its promotion strategy.
PRIZES
LauMa Communication and Sons & Merveilles win the Silver Prize at the Grand Prix Strategies for Health Communication 2021, for the podcast Cancers du Sang, Nos Vies.
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The podcast also received the Bronze Award at the 31st Health Communication Festival, in the category 'Communication for the benefit of patients and/or caregivers by a health company'.
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