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Choice of editorial strategy and format: interview, testimony, chronicle...?
How many episodes, how long and how often?
Choice of speakers, sound design, recording, editing, mixing: all stages of production and post-production.
In order to be listened to, a podcast
must be seen.
Distributing a podcast does not stop at the podcast apps, it goes as far as defining its promotion strategy.
LauMa Communication and Sons & Merveilles win the Silver Prize at the Grand Prix Strategies for Health Communication 2021, for the podcast Cancers du Sang, Nos Vies.
The podcast also received the Bronze Award at the 31st Health Communication Festival, in the category 'Communication for the benefit of patients and/or caregivers by a health company'.
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